The Advocacy Marketing Playbook is brought to you by Ambassify, the leading advocacy platform in the world. It is a product of our unique experience and interactions with brands similar to yours - we know what works, how it works, and how best to implement it. This playbook is a guide that covers everything from why you need an advocacy platform and how to discuss that need with your superiors, to setting up your advocacy goals and rewarding the participating superfans.

The guide consists of several parts, all of which come with printable sheets and tables that you can use to really get your advocacy program off to a great start.

Topics include:

Setting Goals & Defining Your Perfect Advocate

Organizing Your Advocacy Program

Finding & Onboarding Your Advocates

Engaging & Forging Lasting Connections

Setting Up Goals & Tracking Progress

Rewarding Advocates & Measuring the Impact

Are you fed up with spending thousands of dollars on ineffective ads? Tired of fighting tooth and nail for every single lead? Astonished by the cost of traditional and digital marketing? Take matters into your own hands and start building a vocal community of fans who will be more than happy to do the work for you. Your customers are your best salespeople - it’s time you put them to good use!

Turn Your Customers and Employees Into Loyal Brand Advocates

Activate your happy customers and motivated employees to spread the word about their favorite tech and software. Turn them into your brand’s (social) salesforce.

Boost Engagement

Foster an overall positive brand sentiment by boosting engagement on your social media channels. Activate your brand advocates and let them engage with your content.

Increase reach

Peer-to-peer recommendations are gaining ground in the purchasing process. Sales will increase and deals will close faster due to strong customer referral.

Boost authenticity

Unleash the true power of brand advocacy by increasing social engagement and reach more people who show interest in your product or service.

Kickstart your Advocacy Program

This detailed guide will help you get everything set up. In no-time you’ll be ready to reap the benefits of the new way to do marketing and get that precious advantage on your competition.

Step-by-step guide

With the Advocacy Playbook we’ll guide you through all the crucial steps of starting an Advocacy Program. We’ll tackle topics ranging from who the ideal advocate is, to what an advocacy manager needs to do and how to make sure your advocates become the best they can be.

Detailed explanation

Every step of the way, we’ll provide you with detailed information on why you need to do certain things. This way, you’ll be ready to convince even the most sceptic of bosses.

More about Ambassify

Turn Your Customers and Employees Into Loyal Brand Advocates

Activate your happy customers and motivated employees to spread the word about their favorite tech and software. Turn them into your brand’s (social) salesforce.

Credibility

"After a detailed review of both national and international players in the brand advocacy field, we have chosen Ambassify for their process-based and future-proof approach topped by their attractive price-quality offering."

Build Social Proof

"We all know the importance of testimonials in e-commerce businesses. For our B2B gift boxes business, the amount of testimonials skyrocketed. A staggering 25% of our advocates wrote a testimonial when being asked!"

Boost Engagement

"The Ambassify ambassador marketing platform is a useful solution with lots of potential. We use this to easily set up user-generated-content interactions with our brand ambassadors, and continuously work with them."

Increase Sales

"The average deal size almost doubled when our advocates bought or referred others to our web shop, and a staggering 25% wrote a testimonial when being asked. Also, deals closed twice as fast as in our normal sales cycle."

Ambassify Integrates with

The Advocacy Marketing Playbook

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Turn Your Customers and Employees Into Loyal Brand Advocates

Kickstart your Advocacy Program

This detailed guide will help you get everything set up. In no-time you’ll be ready to reap the benefits of the new way to do marketing and get that precious advantage on your competition.

Step-by-step guide

With the Advocacy Playbook we’ll guide you through all the crucial steps of starting an Advocacy Program. We’ll tackle topics ranging from who the ideal advocate is, to what an advocacy manager needs to do and how to make sure your advocates become the best they can be.