--- title: Partenamut Customer Story | Ambassify description: Find out how Partenamut, a Belgian health insurer, built an active employee advocacy community and made sharing a daily habit with consistent engagement. image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English Customer Story: Health Insurance # How Partenamut made employee advocacy a daily reflex A French-speaking Belgian health insurer turned a handful of willing sharers into an active, self-sustaining advocacy community, and made sharing part of how the whole team works.  [Read the full story](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Stories/Customer%20Story%20Partenamut%202026.pdf) ![1200x1200\_cover\_use\_case\_Partenamut-03](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2F1200x1200_cover_use_case_Partenamut-03.png/768.webp?resize=auto&cache=31536000) ## A self-sustaining employee advocacy community, built on consistency Partenamut is one of Belgium's largest independent health insurance mutuals, serving members across Wallonia and Brussels. It had a steady stream of strong content and a workforce proud to share it, what it needed was a way to connect the two. With Ambassify, Partenamut built a program that people **actually use**, not just one they sign up for. Two years on, what stands out isn't reach, it's consistency: a community that keeps sharing, month after month.   ## Hear how Partenamut built an engaged advocacy community ### Turning sign-ups into a game A "beat the HR director" challenge got colleagues to join, get active and climb the leaderboard, without it ever feeling like an obligation. ### From campaign to a daily habit Advocacy became a reflex, woven into every product campaign, field activation and prevention initiative the team runs. ### Support that makes the difference Two years in, the standout isn't a single feature, it's having the Ambassify team alongside them for every campaign. **Alexis Guanochanga** · Social Media Manager at Partenamut ## Consistent participation, month after month 1 in 3 ###### Active every month An average 34% monthly interaction rate, sustained month after month.  111 ###### Advocates Colleagues sharing through their own networks.  129 ###### Campaigns Content sent out for employees, with 2,158 shares, likes and reshares through Ambassify.  #### "What stands out immediately is the support, from the launch of the platform right through to today. It saves us a lot of time. It's really the big strength of Ambassify." ![Mask group-1](https://get.ambassify.com/hs-fs/hubfs/Mask%20group-1.png?width=57&height=57&name=Mask%20group-1.png) **Alexis Guanochanga** · Social Media Manager at Partenamut ## Why the program keeps growing - Content colleagues genuinely want to share, **ready to go** - **Gamified** campaigns that make taking part feel natural - Advocacy built into the team's daily communication **routine** - Hands-on **support** and guidance from the Ambassify team **[Employee Advocacy for HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders)** ![Partenamut Case study\_Leaderboard](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FPartenamut%2520Case%2520study_Leaderboard.png/768.webp?resize=auto&cache=31536000) ## Building the confidence to share Partenamut made sharing feel effortless, part teaser videos, part quick tips from the HR director. **Ambassify Skills** builds that same confidence at scale: short, in-app training that shows employees how to share and grow their own presence, so taking part never feels daunting. When people feel equipped, participation follows, and that's exactly what turned Partenamut's community into a monthly habit. **[Explore Ambassify Skills](https://get.ambassify.com/product/skills)** ![Skill\_Enablement\_email2\_2026](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FSkill_Enablement_email2_2026.png/768.webp?resize=auto&cache=31536000) ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. 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