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Employee Advocacy ROI Calculator

Wondering what employee advocacy can do for you? This ROI calculator shows the value you can generate by activating your people.

Run the numbers
how to measure social media roi

Discover and install employee advocacy for unparalleled gains in your ROI

Ambassify will help you install employee advocacy in your company by turning your employees into social media ambassadors. Give them an online community where they can access your content and seamlessly share it on all the major social media platforms to amplify your efforts and maximize your results.

Curious to see what this strategy could result into for your business? Run the numbers below for a quick calculation!

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Calculate the employee-driven ROI for your business 

  • Number of ambassadors: this is the number of people you could potentially onboard in the Ambassify platform β€” in other words, the number of employees. Our algorithm will determine how many members you can expect in the first year, with expected gradual growth in the subsequent years.

  • Cost per click: this is either an estimation or the known average cost it takes to generate a click on your campaigns. This can greatly vary depending on which industry you are situated in or the type of campaigns you typically run. The prefilled CPC you find hereis a prudent yet realistic average.

The estimated Return On Invest
of your Ambassify implementation

  
  

Estimated Shares

This is the estimated number of campaigns that your employees will share after a certain period when using the Ambassify platform.

The average share percentage has been derived from the sharing behavior of our total user group.

Estimated Clicks

This is an estimation of the number of times someone has clicked on your campaign through a social media platform β€” in this case, LinkedIn β€”when your employees are also sharing your content on social media alongside your company page.

Beware, this does not include the likes or comments on the social media posts themselves, only the actual interaction with your content.

Estimated Reach

This equals the number of shares of each campaign multiplied by the collective number of your followers, friends, or connections your members have on social media who have seen your campaign β€” in this case, on LinkedIn.

Please note that this reach is the result of the organic reach achieved through employee networks.

The amount of users you can realistically
expect after 12 months

The estimated onboarding rate visualizes the amount of expected enrollment over one year β€” in other words, the number of employee advocates you will have gathered. Of course, there are several ways to onboard them which may affect the success rate over time.

The upper and lower graphs depict the maximum potential and floor, respectively. The middle graph is the average of our current customer base.

Interested in these numbers but not sure how to proceed yet?

The estimated ROI is based on the number of desired seats β€” or number of employees β€” and your average CPC. The amount is calculated by matching your input with the aggregated results of our current customer base already relying on employee advocacy.

If you want to understand these numbers better, take a more in-depth look at them or if you are eager to learn about the additional benefits on top of the cost-saving powers of Ambassify, feel free to get in touch!

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