EU Market Leader in Employee Advocacy Software
Why Ambassify?
Most platforms focus on sharing. Ambassify helps you guide employees through the full advocacy journey, from first awareness to measurable business impact.
Most Employee Advocacy Programs Don’t Fail Because of Content or Tools.
They fail because employees were never enabled to participate.
- Employees are asked to share
- A small group participates
- Most stay silent
- Momentum disappears
Employee Advocacy is a Journey, Not a One-off Campaign.
Most employee advocacy programs fail because they start at the end of the journey. Employees don’t become confident advocates overnight. They develop step by step. This progression is what we call the Employee Advocacy Journey.
Ambassify supports every stage with a structured system that helps you guide employees from awareness to measurable impact.
Employees understand what employee advocacy is and why it matters.
- Shared understanding of organizational priorities
- Reduced confusion or misinformation
- A clear starting point before employees begin engaging
Employees know how employee advocacy relates to their role and expertise.
- Clear standards for what can and cannot be shared
- Lower risk of misinterpretation or inappropriate communication
- More intentional, role-relevant participation across teams
Employee advocates know how to communicate responsibly and effectively.
- Higher-quality contributions with less oversight
- Fewer corrections or escalations
- Predictable, sustainable participation over time
Ambassadors' contribution helps improve public understanding and trust.
- Participation scales without increasing admin workload
- Richer content through employee input and collaboration
- Increased credibility through human voices
Thought Leaders represent the organization as a trusted voice.
- Strong credibility through authentic narratives
- External proof of organizational expertise and trust
- Long-term advocacy value beyond campaigns or reach
Most Platforms Expect Participation From Day One. Ambassify Helps You Build Towards It.
Build Confident Employee Advocates
Employees don’t struggle with tools. They struggle with knowing what works and confidence in using them.
Ambassify helps employees develop the skills to participate through guided learning and in-app support.
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Learn what to share and when
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Get practical tips while creating content
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Understand how to engage with campaigns effectively
Start With Clarity, Not Guesswork
Most programs start without knowing where employees stand. Ambassify helps you assess advocacy maturity and build a structured onboarding from day one.
- Identify participation gaps across teams
- Define clear starting points and goals
- Guide employees step by step from onboarding to activation
Turn Participation Into a Network of Authentic Voices
Advocacy grows when employees move from individual sharing to collective momentum.
- Encourage employees to engage and interact
- Make contributions visible across the organization
- Support employees in becoming trusted voices
Track real progress and prove impact
Employee advocacy only works when you can measure and show results. Ambassify connects participation to real business outcomes.
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Track real engagement across employees and teams
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Measure growth in participation and reach
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Report on impact with clear, actionable insights
Accelerate participation with AI
AI doesn’t replace employees. It helps them take the next step faster and with more confidence. Ambassify uses AI across the platform to support participation at every stage.
- Generate and adapt content quickly
- Help employees shape their message
- Simplify participation across languages and formats
Only in Ambassify
Bring advocacy into real moments
Advocacy becomes stronger when employees experience it beyond the platform.
- Support workshops and advocacy sessions
- Activate employees during key company moments
- Turn participation into shared experiences
Ambassify is the platform that's right for you.
But don't take our word for it...
Hear what leading businesses around the world think about using Ambassify.
Versatile, community-focused ambassador platform
Something I found very appealing right from the start is Ambassifys flexibility regarding our customization needs, including element removal, workflow adaptation, interface adaptations and white-label options. That allows us to build future-proof solutions that grow with our audience. Another strength of the platform is the organization of content based on stackable filter criteria or definable groupings. With its customized UTM-tracking, custom member fields and exportable reports, Ambassify helps us regularly dig deeper and get valuable, segmented usage insights. The in-built, filter-based emailer makes it extremely easy to reach target groups based both on custom and manual triggers. Last, the fact that Ambassify is available both on mobile and desktop takes into account the different usage preferences among (our) target age groups.
Given that we have currently deployed customized Ambassify instances in all our subsidaries, Ambassify continues to be a robust platform to both amplify our own content as well as to allow its users to co-create. While our decentralized content distribution within an easy-to-use environment continues to be among our primary goals, Ambassify offers various options to gamify the user experience and to focus even more on content co-creation and community activation.
A super app and an amazing team!
At Ambassify, I like simplicity and intuitiveness. It is straightforward to add new ambassadors, introduce further information, and share it. The most significant advantage of using Ambassify is the time you spend as an ambassador/user. You need a moment and have the task done. The administrator has a little more work, but it is pleasant.
Ambassify helps manage the community and provides content that employees can share on social media. Ambassify builds a community within the company and shows employees who identify with the company. This is a win-win situation for both parties. An employee builds his strong personal brand in social media because it shows well what good his company does for customers. And the company has a trusted source of good information that is directed to the employee's family and friends.
A nice partnership!
Ambassify created a series of automation for us that allows us to automate the process of content distribution. We don’t have an extensive communication team behind it, so it was essential to have this full implementation automated. Ambassify also makes it possible for us to reuse and recycle the content that we have to spread as much as possible on different channels and impact more people.
On a practical level, the platform is also straightforward to use and user-friendly – it really takes a couple of clicks for Ambassadors to share content, and that’s very important for us because we don’t want to make it troublesome to share our news.
Barco produces a lot of content used for the newsletters and the website, but that wasn’t enough for us. We wanted to find a way to spread our content also outside our website and use the networks of our employees and colleagues to get the word out, distribute our content more and more, and make as significant an impact as possible. Ambassify made this possible because of its automated RSS feed that connects the Barco newsroom to the inboxes of our Ambassadors, automatically delivering the content they are interested in for them to share. If you look at the engagement and conversion of the Ambassify posts, you can see that Ambassify posts score better than organic posts.
Advanced features, easy integration, and an exceptional team.
Ambassify stands out for its ease of use and intuitive onboarding process, making the platform accessible and easy to use for all users, whether novices or technology experts. This ease of access is a major advantage, enabling employees to be onboarded quickly and efficiently. In addition, Ambassify's LinkedIn connector is a remarkable feature, simplifying the retrieval and amplification of LinkedIn content, which is essential for increasing reach and engagement on social networks. The recent introduction of AI functionality to generate posts from blog post content is also impressive, offering an innovative and automated way to create relevant and engaging content even faster.
What also makes Ambassify truly unique is the exceptional quality of its team. They're always ready to help, providing quick and efficient answers to any questions or concerns. In short, Ambassify stands out not only for its advanced features and easy integration with social networks, but also for its user-friendly interface and user experience-focused approach, backed up by an exceptional team.
Best ambassador/employee advocacy software tool on the market!
Great software tool, very user-friendly and straightforward. If you have a question/remark, the customer service is incredibly fast and helpful. It' so much more than just a tool to have your content shared. It's a tool that's really improving the internal communication and relation between colleagues.It's helping us to build brand awareness and it also helps our employees to show their pride and expertise to their professional (and private) network. When employees/brand advocates share something, it's so much more genuine than the company itself sharing this. Moreover, Ambassify is helping us to collect the opinion of our employees bottom-up to make better strategic choices in the future.
Super intuitive platform and fun to work with!
The platform works really intuitively. It's easy to work with. Our interactions with the people of Ambassify are always really nice; they are proactive and always looking for ways to help and get the most out of the platform.
The fact that you can link pixels seems really helpful! This way, we can actually put some numbers on the things we are doing Employer branding-wise.
It ensures that our colleagues can easily share content that is important to us but also decide if it's important to them. Ambassify also allows us to collect input from our colleagues and give them a sense of belonging ('my opinion matters, and I can input on several topics)
How Ambassify can help you
Ambassify is a trusted partner to cater to the specific needs of your organization. Our Customer Success team will guide you and lead you along your advocacy journey.