Ambassify vs Haiilo

Looking for the Right Employee Advocacy Software?

We're biased, but we're not here to criticize. Just to show what makes Ambassify the right Haiilo alternative. Haiilo is an internal communications suite with advocacy running alongside it. Ambassify is built for advocacy and engagement from the ground up. See where Ambassify goes further:

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We teach employees, not just your admins 

Skill Enablement walks every member through guided learning paths that unlock advocacy skills at their own pace. Haiilo trains your admins and asks them to record their own tutorials for everyone else. 

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Real engagement data, not estimated reach 

Ambassify reports actual impressions, reach, reactions, comments and reposts. Haiilo's reach is potential reach, calculated from a user's connection count.

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A community, not a content feed 

Forms, surveys, ideation, quizzes, (e)NPS and member campaigns are built in. None of these are documented in Haiilo Advocacy.

 

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Compliance checked as employees write 

 Compliance Guardrails check every post against your social media policy in real time in the composer. Haiilo's documented control is a keyword blocklist that cannot match phrases. 

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One campaign, every language 

 Build a campaign once, add your languages with one click, and every employee sees the version that matches their profile. Haiilo asks each reader to press translate instead. 

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Your brand, everywhere

 White label your community, your domain, your short links, your emails, your mobile app and your Microsoft Teams app. Haiilo Advocacy branding is a logo and one accent color. 

Overview
Ambassify Haiilo
Built for Employee advocacy and employee engagement, as one community platform  Internal communications. Advocacy runs as a separate product, with its own platform, its own knowledge base and its own mobile app 
Market segment Enterprise Enterprise and Mid-Market
Product Direction 9.3 on G2
8.7 on G2
Support
  • Live chat
  • Email
  • Phone
  • Knowledge base
  • User webinars
  • Quarterly business reviews
  • Proactive outreaches by Ambassify’s Customer Success Team
  • Professional services and support by industry experts (on demand)
  •  Service Desk ticketing
  • Email
  • Knowledge base and Haiilo Academy
  • Client community
  • Service Desk access is limited to named service accounts provisioned by Haiilo 
User/seat plan Unlimited Per seat, with a published minimum seat count on the entry package 
Security
  • ISO 27001:2022 certified
  • GDPR compliant
  • Service Level Agreement
  • Extensive legal center
  • External Yearly Audit
  •  ISO 27001:2022 certified
  • SOC 2 Type II
  • GDPR compliant
  • Cyber Essentials
  • Choice of EU or US hosting 
Certification and compliance

GDPR Compliant

BC Certified logo_ISO 27001-2022 RVA_ENG

 

  • ISO 27001:2022 certified
  • GDPR compliant

 

 

Feature Comparison
Ambassify capabilities Haiilo capabilities
AI Capabilities

Fully in-house managed AI assistant to guarantee privacy that can help admins:

  • Write campaign content based on initial input (summary)
  • Write content preview copies and variations
  • Write default captions for social media posts shared via the platform
  • AI Content Library
  • Translate campaigns
  • AI-powered post improvements
  • AI Tone of Voice Configuration
  • Compliance Guardrails: check every post against your social media policy in real time in the composer
  •  AVA writes sharing messages, with controls for tonality, length and emojis
  • Personal tone of voice, learned from LinkedIn posts or a writing sample
  • No AI policy or compliance checking documented. Content safety is a keyword blocklist that matches single words only, and cannot match phrases
  • At share time, AI messages are generated for LinkedIn, Bluesky and X only 
Translation
  • Platform in 12 languages, and each employee picks their own
  • Navigation, campaigns, notifications and the mobile app all follow that choice
  • One campaign, a version per language, added with one click and written by AI
  • No duplicate campaigns per market
  • Segment by country, region, language, department or role
  • Advocacy interface in four languages
  • Translation is reader-triggered, pressed on content written in someone else's language rather than built per market
  • Has to be switched on by Haiilo
  • AI sharing messages follow the user's platform language, not the target market

 


 

Employee-generated content
  • Employees posting their own content. Personal posts, written and shared directly from within the platform
  • Employees contributing content for others. Members can create campaigns for the community to share, if the admin allows it
  • Collecting employee input. Ideation campaigns gather ideas and suggestions from the community
  • Approval. Approval flows on personal posts, campaigns, content and goals
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  • A personal post format is not documented, everything an employee writes becomes a channel post awaiting approval
  • Members can propose posts into a shared channel
  • Ideation is not documented
  • Approve or reject per channel, and admins can edit a title and description but not a submitted image or video, which has to be rejected and resubmitted
Post scheduling
  • Auto-share
  • Smart-scheduling
  • Manual scheduling up to 31 days ahead
  • Cancel or edit scheduled shares
  • Quick-boost: auto-create a boost campaign for a shared post
  • Overview of all shares (scheduled, failed, and published) in the community
  • Scheduling for LinkedIn and Bluesky only
  • Smart Share is two fixed time windows, 8:00 to 9:00 or 12:00 to 12:30, the same for every user and every network
  • Capped at 100 Smart Shares per week per network
  • A scheduled share cannot be edited or re-timed, it has to be canceled and rebuilt
Native content sharing
  • Networks: LinkedIn, LinkedIn Company Pages, Facebook, Facebook Pages, X, Instagram, Instagram Professional, Google Business Profile, Pinterest, Xing, WhatsApp, WeChat, email, direct link
  • Posted from the platform: LinkedIn, LinkedIn Company Pages, Facebook Pages, X, Google Business Profile, Instagram Professional
  • Company and brand pages: yes, plus one-click share to every connected page
  • Formats: links, images, photo albums, GIFs, native video, PDF as LinkedIn carousel
  • Instagram: feed and Stories, posted from the platform or the mobile app
  • Verified: every API share verified, not self-reported
  • Networks: LinkedIn, Bluesky, Facebook. X, Xing, Instagram and WeChat cannot be connected
  • Posted from the platform: those three only, everything else hands off to the network's composer
  • Company and brand pages: not documented
  • Formats: six post types, LinkedIn carousels track reactions but no clicks
  • Instagram: mobile only, media transfers without the text
  • Verified: generic-link shares earn no points and track no engagement
Alerts and notifications
  • Push notifications (via mobile app)
  • New campaign messages in Slack and MS Teams
  • Email alerts when a campaign has been published or to remind the audience of an uncompleted campaign.
  • Deeplinks to open the mobile when installed and users click links on their smartphone
  • Email, in-app and mobile push
  • Slack and MS Teams notification only
  • Email digests send in UTC, not local time
  • Automated prompts and reminders cannot be turned off or edited
  • Emails always from a shared no-reply address
Gamification

Full gamification suite including: 

  • Points and coins, so members keep their rank after redeeming
  • Customizable leaderboards
  • Community goals
  • Rewards
  • Open group options
  • Points for four actions only
  • Invitation points changeable by Haiilo only
  • Leaderboard limited to the top 10 in your own group
  • Rewards created and delivered by your admins, not Haiilo.
Campaign creation
  • Manual campaign builder
  • Campaign available in Content Catalog
  • Member campaigns (if allowed by the admin)
  • Import sources
  • Browser plugin for web and LinkedIn
  • Automated campaign creation based on import sources
  •  Campaign templates and bundles 
  • Campaigns are tags on posts, for filtering and analytics
  • No browser extension documented
  • No automated campaign engine documented
  • Import from LinkedIn, Facebook, RSS, SharePoint
  • LinkedIn import pulls links only, native image and video posts do not import
  • SharePoint import needs Microsoft Power Automate, licensed separately
  • Zapier limited to one action
Analytics and Reporting
  • Actual impressions, reach, reactions, comments and reposts
  • Clicks, shares and ROI
  • Verified shares
  • Campaign performance and individual member activity
  • UTM tracking on all plans
  • Click cost and earned media value
  • Conversion tracking
  • Custom reporting on demand
  • Export to CSV and XLSX
  • Potential reach, from a user's connection count
  • Reach vanishes from historical shares if a user disconnects
  • Impressions for LinkedIn only
  • Fixed $28 CPM for earned media value, not editable
  • Four dashboards, refreshed every six hours
  • Excel export listed but documented as unavailable
Content variation
  • Multiple captions per campaign
  • Multiple images and videos per campaign
  • Members cycle through variants and pick one
  • Variants also generated by AI
  • Per-network default share messages
  • Multiple suggested messages per network
  • One served at random, no rotation or A/B testing
  • All user-edited messages grouped into a single "Custom" row
  • Per-network image variants not documented
Integrate with your existing tools in just a few clicks
  • Zapier_logo
  • Strava logo
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Unique Selling Points
Ambassify Haiilo
Member Training

In-app training includes:

  • Skill Enablement and in-app training
  • Guided learning paths, unlocked at the member's pace
  • Skills covered: sharing, boosting, editing share messages, personal posts
  • First-time onboarding built in, no pre-training
  • Campaign templates for social media skills, advocacy and platform training
  • Custom courses and bundles
  • Admin and customer training through their academy
  • No in-app learning paths, courses or certification for members documented
  • Guides ask the admin to record their own tutorials
  • Resources page per group, text and one image
Community-driven solution

Employee engagement and collaboration features including:

  • Forms and surveys
  • Ideation
  • Quizzes
  • (E)NPS
  • Member campaigns
  • Comment & mentions on campaigns
  • Likes, comments, mentions
  • Bookmarking
  • Read confirmation
  • Surveys, polls, quizzes, ideation and eNPS not documented
  • Haiilo's own guidance points admins to an external survey tool
Multi-channel access
  • Web
  • Mobile app
  • Microsoft Teams app
  • Kiosk mode
  • One app across multiple communities
  • Web
  • Mobile app
  • MS Teams and Slack notification only
  • Viva Engage, Workplace and SharePoint need a paid add-on
White labelling

White labeling for:

  • Logo and one accent color
  • Applied by your account manager, not by you
  • No custom domain documented, URLs on a shared vendor domain
  • No white-labeled advocacy mobile app documented
  • Emails fixed to no-reply@haiilo.com, template locked
Single sign-on
  • Single Sign-On using all common protocols like SAML, oAuth and WS-Federation. 
  • Automatically provision and de-provision users using SCIM
  • Multi login support
  • Audit log
  • SAML just-in-time only
  • No OpenID Connect documented
  • No identity-provider-initiated login
  • SCIM deletes users rather than deactivating them
  • Maximum five teams per user
Multi-country deployment support
  • Multi-brand communities
  • Overarching global reporting
  • One campaign, one version per market
  • Each employee in their own language
  • Multiple brandings
  • One platform: groups, teams, channels
  • One group per user, groups cannot be deleted
  • Branding, networks, gamification, onboarding and AI provider set once for the whole platform
  • No multi-brand or multi-community structure documented
One platform, one roadmap
  • One product, built for advocacy
  • One platform, one knowledge base, one app
  • Advocacy on separate infrastructure from the intranet
  • Separate knowledge base, status page, API and mobile app
Ambassify is used by leading companies
  • kpmg
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  • Bayer
  • kbc
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