What do you like best about Ambassify?
Ambassify created a series of automation for us that allows us to automate the process of content distribution. We don’t have an extensive communication team behind it, so it was essential to have this full implementation automated. Ambassify also makes it possible for us to reuse and recycle the content that we have to spread as much as possible on different channels and impact more people.
On a practical level, the platform is also straightforward to use and user-friendly – it really takes a couple of clicks for Ambassadors to share content, and that’s very important for us because we don’t want to make it troublesome to share our news.
What do you dislike about Ambassify?
Our program is proving itself very successful, so there are no issues with Ambassify. We would like to integrate Instagram into the platform, but we know that Instagram’s API is limited on that front.
What problems is Ambassify solving and how is that benefiting you?
Barco produces a lot of content used for the newsletters and the website, but that wasn’t enough for us. We wanted to find a way spread our content also outside our website and use the networks of our employees and colleagues to get the word out, distribute our content more and more and make as significant an impact as possible. Ambassify made this possible because of its automated RSS feed that connects the Barco newsroom to the inboxes of our Ambassadors, automatically delivering the content they are interested in for them to share. If you look at the engagement and conversion of the Ambassify posts, you can see that Ambassify posts score better than organic posts.
