--- title: How Barry Callebaut enhances corporate reputation description: Find out how Barry Callebaut is enhancing corporate reputation through employee advocacy, driving the narrative about the company and chocolate industry. image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English ![1200x1200\_cover\_use\_case\_Barry\_Callebaut-01](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2F1200x1200_cover_use_case_Barry_Callebaut-01.png/768.webp?resize=auto&cache=31536000) # Read or download the Barry Callebaut customer story Click the button to read Barry Callebaut's customer story. [View story](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Stories/Barry%20Callebaut_Customer%20Story.pdf) ## Discover how Barry Callebaut enhances corporate reputation with employee advocacy Find out how Barry Callebaut is enhancing corporate reputation through employee advocacy, by driving the narrative about the company and the broader space of chocolate manufacturing. ## 1The need for employee advocacy The chocolate industry often faces controversies regarding its supply chain, so it is important for Barry Callebaut to **showcase its values, sustainable engagement and initiatives**, and the work it does as a chocolate industry leader. ![LP\_Barry\_callebout\_images-01](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FLP_Barry_callebout_images-01.png/768.webp?resize=auto&cache=31536000) ![LP\_Barry\_callebout\_images-02](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FLP_Barry_callebout_images-02.png/768.webp?resize=auto&cache=31536000) ### 2Enhancing corporate reputation The company wanted to **take ownership of the narrative of its own work**, which entails leveraging online conversations and advocacy to drive the outside perception of the company and its work.  ### 3Amplifying marketing efforts In parallel, employee advocacy became an **additional channel to amplify their efforts,** make an impact, nurture connections with their audience, support social selling, and drive online conversations. ![LP\_Barry\_callebout\_images-03](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FLP_Barry_callebout_images-03.png/768.webp?resize=auto&cache=31536000) ## Read the full customer chat with Ashley from Barry Callebaut Find out how Barry Callebaut is enhancing corporate reputation through employee advocacy by driving the narrative about the company and the broader space of chocolate manufacturing. [View story](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Stories/Barry%20Callebaut_Customer%20Story.pdf) ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. 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