Read or download the Barry Callebaut customer story
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1The need for employee advocacy
The chocolate industry often faces controversies regarding its supply chain, so it is important for Barry Callebaut to showcase its values, sustainable engagement and initiatives, and the work it does as a chocolate industry leader.
2Enhancing corporate reputation
The company wanted to take ownership of the narrative of its own work, which entails leveraging online conversations and advocacy to drive the outside perception of the company and its work.
3Amplifying marketing efforts
In parallel, employee advocacy became an additional channel to amplify their efforts, make an impact, nurture connections with their audience, support social selling, and drive online conversations.
