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How Unique raised money for De Warmste Week with a company-wide initiative
Powered by Ambassify, Unique organized a company-wide initiative involving every one of its employees to raise money for this year's cause of De Warmste Week: social exclusion.
1Setting up a community-based talent auction
Unique organized a talent auction to raise money to donate to De Warmste Week toward social exclusion: they created a Form campaign for employees to sign up and auction one of their talents.
![Group 9](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FGroup%25209.png/768.webp?resize=auto&cache=31536000)
![Group 10](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FGroup%252010.png/768.webp?resize=auto&cache=31536000)
2Explaining the rules of the initiative
Unique set up a campaign to explain the initiative and the rules of the game. The talent auction served as a source of engagement & gamification while getting the workforce to work together toward a common goal.
3Relying on employee engagement
They encouraged the employees to bid on each other's talents: this generated a community feeling, engagement, friendly competition, and a feeling of belonging driven by the common cause.
![Group 11](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FGroup%252011.png/768.webp?resize=auto&cache=31536000)