With over two decades of dedicated service in the human resources sector, Régis is strongly convinced about the transformative power of turning every employee into a brand ambassador. This realization has shaped his approach to HR, emphasizing strategic brand alignment and employee engagement as crucial pillars for fostering a vibrant, supportive workplace culture. As he continues to evolve in his career, his focus remains on empowering employees to embody and promote the values that define their organizations.

Meet Jasmien from baas.agency, a dynamic force in the world of Employer Branding! With a passion for SME’s and a knack for storytelling, Jasmien is on a mission to revolutionize the way companies attract and retain top talent. With her contagious enthusiasm and strategic insights, she helps organizations unlock their unique identity and showcase what makes them truly special in the eyes of potential hires.

With more than 25 years of enthusiasm for digital transformation and the new forms of communication in both B2B and B2C, today Rik is a partner and die-hard believer of Ambassify — the Brand Advocacy Platform for Employees and Customers, and a specialist in the development of communications — where he works as Word-of-Mouth Enabler, specializing in Employer Branding.